This Melbourne company’s secret to success? Cardboard boxes | SmartPlanet

See on Scoop.itCreativity and Learning Insights

MELBOURNE — Inspired by the humble cardboard box, a Melbourne toy company has found a way to encourage creativity in young children.

Marci Segal, MS‘s insight:

Mr. PotatoHead for boxes.  This toy inspires children to create together in collaboration.  Notice how the toy maker uses toy packaging to enable exploration rather than have the package go to waste (as in many toys).

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