SXSW overview as conversation starter for new thinking during WCIW

As well as a music and film festival, SXSW is also an Interactive Festival focused on emerging technology. The interactive  focus  has earned SXSW  a reputation as a breeding ground for new ideas and creative technologies.

Below is a roundup of top 10 themes from the 21st annual festival , based on on-the-ground reporting, comments from JWT and Digitaria colleagues in attendance and secondary research.

It’s posted here to stimulate a conversation you might like to have during World Creativity and Innovation Week April 15 – 21 to talk about new ideas…and innovation.

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