Leaders can turn creativity into a competitive advantage, says IDEO’s Tim Brown

Imagine starting off a conversation at your next meeting during World Creativity and Innovation Week, April 15 – 21 with these statements from a Tim Brown, IDEO CEO Harvard Business Review article from November 2016.

“All of our management practices need to be updated: how organizations are structured, how we deploy capital, how we interact and collaborate with broader networks, what tools and technology we embrace and deploy, what we measure, what markets we target, who we hire and how we lead. Of these, how we lead and the kind of culture we create are the essential starting points.

When our goal is efficiency, our concept of governance includes ensuring standardization, high levels of coordination, careful assessment of risk, and, of course, the elimination of waste. When we want to be creatively fit, governance looks quite different. It should be, and feel, more nurturing. It should focus on speed of learning and rigorous experimentation. It benefits from an attitude of abundance.

Nurturing a creatively competitive organization requires curiosity above all else. Asking the right questions is more important (and more difficult) than having the right answers. One of my favorite Victorian entrepreneurs, Isambard Kingdom Brunel, asked the seemingly ridiculous question, “How can I create the experience of floating over the English countryside?” in his quest to building the first large scale, long-distance railway service in England.”

More at: https://hbr.org/2016/11/leaders-can-turn-creativity-into-a-competitive-advantage

See what you can do.

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