About The Founder

Here’s a 5-minute radio interview with the founder about World Creativity and Innovation Day April 21 and World Creativity and Innovation Week, April 15 – 21 http://www.mountainfm.ca/2017/04/17/world-creativity-innovation-week-2/. With Rob Murray of 106.5 Mountain FM in Canmore, Alberta

Marci Segal speaking, 2017 OctoberBorn in Toronto, Canada, Marci Segal moved to Buffalo, NY, in 1977 to study creativity at the International Center for Studies in Creativity (ICSC) the State University of New York College at Buffalo. She learned structured ways to enable and promote creative thinking at the Creative Problem Solving Institute (CPSI) held by the Creative Education Foundation that summer and was driven to study the topic in greater depth. At the time she worked for the Canadian federal government. Her goal was to achieve a masters degree in creative studies, then return to Canada to help the civil service become a better place to work.

Marci graduated as the first minor in Creative Studies in 1980, with a major in cultural anthropology. She completed the Creative Studies certificate in 1983 and was awarded the Master of Science in Creativity and Change Leadership years later. Her project integrated personality type with creative problem-solving.

From 1977 until 2007 she volunteered each summer at CPSI in a variety of leadership roles, continuing to learn and practice skills, behaviours, and tools that enable people to use their natural creating abilities in meaningful ways. She worked on campus as a residence hall assistant and director while in Buffalo.

In 1984, back in Toronto, Marci ‘s professional career began as a marketing research analyst, a role she continued at a number of organizations, building toward her work in the world of advertising as a Creativity Specialist in Strategic Planning. She said she will always remember her first day of work. In 1988, an advertising creative walked into her office, pointed his index finger to the tip of her nose and said, “You. They hired you when we need new computers.” This scene set the stage for what was to come.

Marci received numerous awards including the Creative Education Foundation’s Distinguished Leader Award, and Inspired Leader Award; the ICSC Alumni Achievement Award in 2009.

In the mid-1990’s due to a layoff, she began a consulting and speaking career to free people’s thinking so they can create new futures.  She consulted with many leading organizations including NASA, the Ontario Public Service, PHD Canada, Ricoh, and Bosch.

When she wrote Creativity and Personality Type: Tools for understanding and appreciating them many voices of creativity in 2001 (Telos) people began to notice the many different expressions of creativity and how to facilitate everyone’s ability to generate new ideas, make new decisions, take new actions and create new outcomes. This was the same year World Creativity and Innovation Day, April 21 was born, and has remained her passion project ever since.

Marci has been a senior faculty member at the Creative Problem Solving Institute (1980 – 2010), an MBTI ® instrument qualifying instructor (1993–2006) and was sessional faculty at Canada’s Ontario College of Art and Design (2006-7). She sat on the board of the American Creativity Association and was a member of and presenter at the World Future Society for many years. She has spoken worldwide at a variety of conferences and events, including TedXCanmore in 2015, and the Creativity Experts Exchange, 2017.

Marci moved to Canmore, Alberta, in 2014.

Open minds, hearts, eyes to new ideas, new decisions, new actions: one week worldwide

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