Design Sense: Path and Method based on the Disciplines and Practices of Design, Innovation, Culture & Entrepreneurship
To celebrate the World Creativity & Innovation Week, we are having a session on Design Sense: Path and Method based on the Disciplines and Practices of Design, Innovation, Culture & Entrepreneurship by Ms Sonia Manchanda.
Sonia Manchanda is Founding Partner at Spread, a global practice with a stellar reputation in Brand and Experience Design, building expertise in design-led media and technology, and creating virtual immersive experiences. She has set up the Design Barn, India’s first independent facility to bridge the design + innovation gap. She is a graduate of the National Institute of Design, Ahmedabad. She has been building creative organisations of repute and leading transdisciplinary project teams on massive transformational projects for governments and industries nationally and globally. Her intent is to spread design as a way to sense the shifts, to respond with creativity, optimism and imagination.
Member of the India Design Council is on the CII Design Council and is a Governing Council Member of Forge, an incubator in Coimbatore. She is also a trustee at Nrityagram, the only ‘dance village’ in the world.
Sonia’s Open Innovation and Design Strategy Project Dream: it was a movement across India, Brazil and China to shift the focus of design from needs to dreams, awarded a global gamechanger by Metropolis Magazine, the USA in 2013. The Dream: in Project has been featured in Bruce Nussbaum’s book Creative Intelligence. Sonia has been invited to showcase The Dream: in Project at Curitiba, Brazil, at Designing for Billions at Parsons New York, at Dutch Design Week in Eindhoven and at several other prestigious forums. She/her work is featured in the books: Do better with less (Navi Radjou), Creative Intelligence (Bruce Nussbaum); Change Ahead – Carola Verschoor; It happened in India (Kishore Biyani).
- Start: 19 April 2022
- End: 19 April 2022
- Attendance:
- Location: N/A , , India