There is no difference between creative and non-creative people; only people who use
creativity and people who don’t. Creativity is innate in all of us; but too many people and
organizations unknowingly hinder it from flourishing. Without creativity, it is impossible to
develop an innovative organization that can deliver improved services and products and
maintain sustainable competitive advantage.
The world is in the early stages of a new era of disruptive innovation that promises to
transform every workplace and sector of society. Adaptation is the new normal,
and creativity is the new literacy.
Explore how using creativity strategically can help entrepreneurs provide powerful solutions
to problems and increase motivation, job satisfaction, and engagement. Learn how creativity
can be harnessed at an organizational level, and, with the right processes in place, serve as
an engine of innovation.
By the end of this workshop, participants will be able to:
Define innovation and creativity, identify the 4 components of creativity
Recognize their creativity
Build their creative environment
Explain the importance of creativity and innovation in organizations
Recognize elements that foster an innovative and creative work environment
Use individual and group techniques to help generate creative ideas
Implement creative ideas
Workshop Topics
Introduction: Understanding Creativity
Defining creativity
The 5 P’s. The difference between creativity and
innovation
Fostering Your Own Creativity
Evaluating your own creative ability and
potential with Your Thinking Profile
Eliminating obstacles to creativity
Exercises and techniques to boost your creative
juices
Creativity and Innovation at Work
Why the workplace needs creativity
Evaluate your workplace’s creative approach
and opportunities
Elements that support a creative work
environment
Deliberate creativity at work: innovation teams
and integrating creativity into the strategic plan

Problem-Solving Processes and Creative
Techniques
Where creativity fits into problem-solving
Tools and techniques for the group and
individual
Hands-on practice with workplace
scenarios
Making Ideas Tangible
The definition of Creative Product
Innovate! Applying the creative product
It doesn’t end there: The 5th P –
Persuading others to adopt your creative
ideas