Feel free to use Adobe’s State of Create 2016 Report findings to fuel your inspiration to celebrate and leverage World Creativity and Innovation Week April 15-21, 2017.
“With our 2016 State of Create study, we set out to quantify just how much impact creativity has and the results are impressive. Globally, respondents believe that being creative is valuable for society, and it fuels innovation, economic growth, and even happiness. Yet, only three in 10 people feel that they are living up to their creative potential.
So, the question is: why not? Why aren’t we prioritising creativity when we know it’s beneficial? The call to action for all of us is to simply take a step back and create. The bottom line is companies that encourage and empower employees to create are driving results and employees who think creatively are bound to succeed. And for students, it underscores a broader opportunity – not just what, but also how we prepare students for the real world — creativity helps businesses win.”
Mala Sharma, VP & GM of Creative Cloud Product, Marketing and Community, Adobe