Marci Segal
REFLECTIONS ON CREATIVITY: TODAY’S WORLD CELEBRATION OF OUR BOLD IMAGINATIONS BY MARCI SEGAL Creativity and change leadership have been in my blood since at least 1977 when I began studying at the International Center for Studies in Creativity in Buffalo, New York. In 2001, I created World Creativity and Innovation Day (WCID) on April 21 to provide people with a time to step safely outside their comfort zone and encourage them to welcome and use bold imagination to solve challenges. It is no coincidence that WCID occurs one day before Earth Day. Imagine harnessing the power of creative imagination to create new ideas, make new decisions and take new actions that achieve remarkable results in making the world a better place and in making our place in the world better too. Today WCID is a worldwide celebration. In 2017, the United Nations passed resolution A/RES/71/284, recognizing World Creativity and Innovation Day as a global day of observance to encourage creative multi-disciplinary thinking to help achieve the sustainable future we want. Professionally, for over 30 years, I worked as an external consultant for organizations around the world, leading sessions, and speaking and training professionals to use their creative imagination in problem solving to make a difference. Selected clients include NASA, Bosch, Motorola, Ricoh, United Way, Heart and Stroke Foundation, PHD Media and many more. Here are some things I know from my tenure in the creativity field: • People can use imagination in problem solving to achieve remarkable results. • Many consider creativity as bad manners. • The impossible takes just a little bit longer. • It’s worth innovating and creating to make the world a better place and to make your place in the world better too. WCID exists to unleash the power of creative imagination, even if for only one day, and to allocate a time during which new ideas have a soft place to land. Marci Segal is founder and steward emeritus of World Creativity and Innovation Day and creative consultant from Canmore, Alberta Canada. This article is part of a series, “Reflections on Creativity,” sponsored by the Center for Creative Solutions, celebrating April’s World Creativity and Innovation Week.
- Start: 15 April 2020
- End: 15 April 2020
- Attendance:
- Location: N/A , , United States
